Overview
In What's Your Story? Using Stories to Ignite Performance and Be More Successful, author, entrepreneur, and master storyteller Craig Wortmann demonstrates the powerful impact stories have on the three most common performance challenges—leadership, strategic selling, and motivation.
While the technique of telling stories is the oldest form of communication—it's also the one form that rises above the din of our information-saturated environment and delivers messages in a way that connects with people, bringing ideas to life and making them actionable and memorable.
Leaders at all levels learn how to use the toolset developed in this book—
- the Win Book,
- Story Matrix,
- and Story Coach
- "This is a very valuable book on the power of telling stories to create personal and organizational change. I highly recommend it." — Jack Canfield, Coauthor, Chicken Soup for the Soul® series and
The Success Principles - "The story is the most powerful tool of the effective communicator, and in this book you'll learn more than you ever imagined about effectively using stories. Craig Wortmann delivers in a book that is chock full of insights and great ideas." — Mark Sanborn, Author of The Fred Factor and You Don't Need a Title to Be a Leader